About Ink & Insight


I believe in the power of words – and I’ll make a believer out of you, too.

Hello. I’m Shauna Zajac, a professional freelance copywriter with more than nine years of experience developing world-class creative and corporate content.

I was born, raised, and educated in the United States, but I honed my copywriting skills in the Middle East, which means that I have particularly rich insights into markets across the region. I know what works, what sells, and what resonates.

I’ve worked with clients across countless industries, including retail, fashion, FMCG, banking, insurance, real estate, automotive, energy, consumer electronics, telecommunications, travel and tourism, transportation and logistics… and the list goes on. I leap headfirst into the industry of every client I work with: I want to understand your industry from an insider’s perspective, so that I can help you communicate confidently and knowledgeably about your area of expertise.

I believe that good copy should do more than just inform your audience: it should elevate your image and strengthen your bottom line. With a wealth of experience developing comprehensive communications strategies for numerous businesses, I can give you the strategic direction, positioning, and voice that other copywriters can't.

But enough about me: what can I do for you?